Imagine this: you’re a ship captain and your business represents your ship. For you to successfully navigate the turbulent economic waters in which we find ourselves, you will need the appropriate tools. These seller tools can be used as a compass map and spyglass. They won’t be able to steer your ship, but can make sure you’re on course and stay away from icebergs.
A successful online business is no walk in the Park. This is like running a long marathon, but with some random hurdles in the way. The seller’s tools will come into play. Do you remember Dora the Explorer? Imagine your seller tools backpack is filled with all the things you need to make your trip smoother and more enjoyable.
As an example, analytics software is like a magical crystal ball. These tools might not predict future events, but at least they provide a peek into what is working. Google Analytics and SEMrush are tools that provide insight into your audience. You’re almost peering into your customer’s minds. Knowing if customers prefer oatmeal raisin or chocolate chip cookies can be a game changer!
A second gem is the inventory management software. Have you ever had the experience of losing your keys at a time when you were running late? Sometimes managing stock can feel similar, except with dollar signs. TradeGecko Inventory, or Zoho Inventory, are tools that keep you organized. They stop those “Oh no, we’re all out of stock!” moments. moments. It’s a lifesaver–literally, for your sales figures.
Customer Relationship Management Tools (CRMs) are your personal butler. These tools can recall all the little details of your customers’ lives, such as their birthdays or favorite purchases. Salesforce and HubSpot tools help strengthen customer relationships. You wouldn’t forget the birthday of your best friends, so why forget about your loyal customers preferences?
Email marketing software is your secret weapon. Do you enjoy receiving handwritten notes? Email marketing tools can be compared to a modern fountain-pen. MailChimp & Constant Contact are great for creating personalized emails. It’s a bit like sending someone a warm, friendly “hi”, without even leaving the couch.
SEO tools work like magic in the digital realm. They sprinkle fairy dust on content so that it can climb higher in the search engines. Ahrefs, Moz and other tools will help you identify keywords that are likely to make your content stand out. This is similar to finding the treasure map. All you have to do now is follow it until you find the gold.
We should not forget to mention pricing tools while we’re talking about gold. You’ve probably been in situations where you don’t know if the price you charge is too high or too low. Price2Spy & RepricerExpress provide tools to monitor market trends. Your financial advisors ensure you’re pricing your products competitively, but without giving too much away.
Marketing automation tools eliminate repetitive tasks. Imagine having to make cookies one-byone instead of batch by batch. Tedious, right? Hootsuite/Buffer can automate many of your marketing tasks. They can send out emails or schedule social media, allowing you more time to bake cookies, or whatever it is you do best.
Payment gateways facilitate smooth transactions. They are similar to a skilled barista preparing the perfect espresso shot at every turn. PayPal, Stripe, and Square are all payment gateways that ensure smooth transactions. These companies handle all the nitty gritty, so you do not have to take on the roles of both seller AND bank.
A customer service tool is a hero that goes unnoticed. Remember the librarian who found any book that you asked for when you were a child? Zendesk & Freshdesk both offer instant and reliable support. They turn customer service inquiries into positive experiences.
You may find it difficult to navigate your ship of business. The seller tools are an additional set of hands, eyes and, sometimes, even extra brainpower. These tools are useful for keeping your adventure interesting and profitable. So let the technology at your side be the wind in your sails.